Bellabeat: Fitness Tracker Behavior Analysis

Uncovering usage patterns in activity, sleep, and calories using R

Case Study Presentation

This Google Data Analytics capstone project analyzes Fitbit tracker data from 33 users. Using R (tidyverse, ggplot2), I identified key trends in daily activity, sleep quality, and sedentary behavior to inform Bellabeat’s marketing strategy.

Full R Analysis Notebook

End-to-end code: data cleaning, EDA, visualization, and insights

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